Digi Fashion and Design

From intelligence to new sustainable design, fashion, competence and business

Project Information

Project	From intelligence to new sustainable design, fashion, competence and business
Duration	1.9.2023-28.2.2025
Implementer	Häme University of Applied Sciences
Funding	Regional Council of Häme
Budget	101 092 €

Digital design and fashion is fast growing field, full of new business opportunities and it supports sustainable development.

Digital design offers sustainable solutions to the huge negative environmental impacts of the textile industry and fast fashion consumption. It produces virtual 3D clothing prototypes. They are worn, for example, by people’s digital profiles and avatars in games, they can be used in the design and implementation process of physical clothing, in various marketplaces and in services such as virtual fitting.

The industry is young and growing strongly. It opens up opportunities to develop new digital products, services, experiences and international business based on new technologies such as 3D modeling, augmented and virtual reality, artificial intelligence and NFT enabling the purchase of unique pieces. Digital fashion is experiential, presentable, a way to express oneself and one’s own identity.

Digital platforms enable new experiences for the presentation, sales and marketing of digital fashion. Places of sale include, for example, games, an online store and virtual events. Digitalization renews and enhances the design and production processes of fashion. Digital fashion requires new and versatile know-how and experts, multidisciplinary cooperation and joint development. The field is expanding from traditional designers focusing on the manufacturing process to designers focusing solely on digital fashion.

Target Group

The project’s target groups are design companies, clothing manufacturers, designers, IT companies, graphic design companies and advertising agencies, gaming companies, students. The main focus is on SMEs whose goal is to develop, experiment and innovate products, services, processes, business or sales in digital form.

Area of Operation

The project works in the Tavastia Proper.

Project Goals and Results

PROJECT GOALS

The project has three goals:

Assembling and co-developing a digital fashion innovation ecosystem in business-university cooperation,
Promoting expertise in digital fashion technologies,
Co-development and piloting of digital products/services.

PROJECT RESULTS

As a result of the project, the skills of the participating companies and organizations will develop in digital fashion technologies, process development and technology adoption. Digitization enables renewal and better competitiveness and sustainable growth of the economy. The four main results of the project are:

A functioning digital design innovation ecosystem,
The development of digital design technologies and the introduction of technologies through piloted (1-2) and co-developed services/products,
Digital and physical display/exhibition with user experience,
Public relations consist of blog posts (2-3), a website and an impact study.

You can find from these web sites and from the Future Wearables Lab web pages project reults.